Renderings are a must these days, according to Nathan Porter of Porterbuilt Street Rods: "We won't do a build without one. It literally puts us and the client on the same page." These days, renderings are quickly becoming the first step in a long build process. But what exactly is it and why should you have one done? Renderings vary widely in media, from 3D models to artistic marker and chalk drawings, but they all allow you to see your project finished before it's started.
With a rendering comes value. With shop rates heading through the roof, it can save you time and money. Your artist can move a bumper or change the stance in the drawing-without ever having the builder pick up a tool. Simply put, a rendering allows you to see if your ideas will work and can keep you inspired for the long build ahead.
How Do I Get Started?
Find the right artist for you. Each has his/her own unique style. You'll probably be working closely with the artist, so make sure your personalities gel.
How Long Does It Take?
This depends on the artist and the type of rendering you are having created. Generally speaking, it will take anywhere from three weeks to six months. The key is to know in advance what you want and make sure to clearly communicate that to your artist.
What Will I Get?
This will vary greatly depending on your artist. Most provide a high-resolution print of the front three-quarters of your vehicle, while others provide additional views, such as the back end to a rear three-quarter view. Be sure to ask your artist ahead of time about what you will receive so you won't be disappointed. Also, the number of test renderings you receive before the final print will also vary; again, ask about this before you commission the project. What Does It Cost?
Prices run from $200 to well over $1,200, depending on the artist and factors including body modifications, degree of detail, and the number of views given on the final product. A basic wheel and color scheme design will obviously be easier (and less expensive) than body mods, customizations, or one-off wheels. You can save yourself some money by already having some of your build specifics decided; if you know which wheels or color scheme you want, you can save on the overall time creating the rendering-and therefore, often, the price.
Quick Thoughts
We're not talking Crayola markers here; check out these three examples of a '69 Camaro, 'cause we're talking serious graphic renderings that look remarkably realistic. In this case, you can see how a few simple changes ranging from wheels to stance to paint scheme can really affect the look and feel. Are you a believer yet? -HD