I initially swore off expounding on our newly launched redesign, but it's so damn cool it's simply too hard to ignore. This month you'll notice that our entire look has been revamped. For the first time in the 21 years of Chevy High Performance, we've finally complemented the hard-core tech with a fresh, edgy look. For starters, our page count has gone up significantly with an additional 32 pages, making it feel thicker and allowing us to fill the magazine with more of the in-depth tech that you savvy readers demand from us. Inside, you'll see the departments have changed order to best address our hard-core demeanor. That said, our in-house celebrity Kevin McClelland will now begin each issue with our most popular department, Performance Q&A.
We've also done away with monotonous photography, replacing it with first-rate images that not only satiate the visual senses, but help to convey a clear message of what we're doing for any given article. In addition, we've started a new "Quick Notes" section at the beginning of every tech feature that dives right into the story and even divulges what every enthusiast wants to know: the costs involved. In short, there's no guesswork here, folks; it's in your face and straight to the point.
You'll find we've even changed the format of our car features. It's by far more urban, more personal, and stylized with a greater expression. Sure, this month we have one feature in particular that showcases a girl-and we may do that from time to time, when deemed appropriate-but don't expect to see bikini-clad women lying across a hood anytime soon. We even added a new Insider department, where industry professionals share their trade secrets.
This couldn't have been done without the exuberant efforts of our entire staff. Staffers Bob Mehlhoff and John Nelson scribed away as per usual, while copy editor Michele Truty continued to do an excellent job of translating our jargon into something more legible. Laying out the new foundation was art director David Conrey, who was surprisingly patient and extremely vital to our relaunch. I'd also like to welcome new members Ed Zinke, our publisher, Jeff Dahlin, our associate publisher, and Craig Johnson, our managing editor. Finally, our new editorial director David Freiburger, a guy who earned his own fan club early on from running sister pubs Car Craft and Hot Rod, worked with us directly to help achieve our goals. We're proud of the new look. As a matter of fact, many of you had a direct influence on our final product. If you'd like to participate in future polls, log onto chevyhiperformance.com and click "Reader Panel" and we'll be in touch. Until then, we want to know what you think of the new design. Like it? Hate it? E-mail your thoughts directly to me at the address below.
E-mail me: chevyhi@primedia.comFlame me: chevyhiperformance.com